the story of RUE DE RÊVE

Two women are standing outdoors on a porch, smiling and clinking cocktail glasses. One woman is in a green dress with a beige cardigan, and the other is in a light-colored dress with a green fur collar. A bottle of liquor is on the table between them. The background shows lush trees.

Rue de Rêve was imagined on a road trip along California’s iconic coastline - where good friends, open skies, and endless possibility sparked something new.

Along that unforgettable drive, Co-Founders and creative spirits, Jennifer Kimpe and Jeanne-Marie Hebert, were chasing beauty and a sense of freedom. On what they now lovingly refer to as “Dream Street”, the idea for Rue de Rêve was born: a collection of all-natural apéritifs that capture the spirit of California living - light, effortless, and full of promise.

Inspired by the apéritif tradition embraced across Europe - where drinks are light, conversation flows, and time slows down - they set out to reimagine it with a distinctly California sensibility. Because in California, we do apéro a little differently. Here, the apéritif isn’t just a drink - it’s an experience - it’s about basking in beauty, savoring the moment, and giving space to dream.

We invite you to embrace Apéritif Hour - make it a ritual, and do it in style. All it takes is a delicious apéritif, a beautiful setting and the intention that this is YOUR time to dream. 

We’ll meet you there - on Dream Street. 

“Rue de Rêve began as a conversation on the road and became a way of life. It reflects our belief that the apéritif isn’t just a drink—it’s a beautiful pause and an opening to dream.”

— JENNIFER KIMPE AND JEANNE-MARIE HEBERT, CO-FOUNDERS

Jeanne-Marie Hebert, Co-Founder of Rue De Rêve Apéritifs

Jeanne-Marie Hebert

co-founder

Head of Operations and Production for Rue de Rêve, Former Travel & Hospitality Specialist, Home Design & Build Entrepreneur

Jeanne-Marie exudes joie de vivre, style and sophistication. She’s inspired by California’s natural beauty and embraces a deep love of gathering.

Her ideal apéro? Outside with friends, lakeside or in her own backyard, sharing delicious food, drink and laughs.

Jennifer Kimpe, Co-Founder of Rue De Rêve Apéritifs

Jennifer Kimpe

co-founder

Head of Brand Strategy & Marketing for Rue de Rêve, Former Wine Marketing Executive and Brand Consultant, Home Design Studio Associate

Jennifer believes in the power of good company in stunning settings to create the very best memories—and in the magic that happens when dreams are pursued boldly.

Her ideal apéro? In a beautifully designed space with vinyl spinning, candles lit, and a gorgeous glass in hand.